SOHO China Rendering Scolded

It was happened in July, 2011. An ordinary 3d rendering aroused a hot debate "What kind of architecture the Shanghai Bund needs". The architectural rendering about the bund project was sent in microblog. It is a harmonica-shaped architecture, standing in "the world Expo of architectures", south of the bund. "The architecture style is strange and different from others. It cannot be involved in the landscape of the bund", many people hold negative attitude to the architecture. They thought it broke the old Shanghai style. No matter the architectural style is controversial, it is said that it will be completed in 2014.

3D Visualization

Modern Architecture Classification

I sum up some classification of modern architecture styles in my own understanding.
By Form of Construction: Gothic architecture, Baroque architecture, the rococo building, Batten type building.
By Nation: Chinese style, Japanese style, Singapore style, Englishness, French style, American style, etc.
By Area: continental style, Euramerican style, Mediterranean style, Australian style, African style, Latin America style, etc.
By Type of Architecture: Villa, office building, business architecture, religious building, and other architecture styles (school, museum, Government offices building).
By History Development Schools:
1. The ancient Greek architecture style from 800 BC to 300 AD;
2. The Roman architectural style from 300 BC to 365 AD (such style is
just the origin of European architecture);
3. The medieval European architectural style, from 400 to 1400 year
(at that time, castle type building is in vogue);
4. The Renaissance architectural style, from 1420 to 1550 year
(castle type building was continuously broken through);
5. Neoclassicism Style: The main feature of such style is the
combination of classicism and Modernism.
5. Contemporary Review: 1960-1975, grandiose appearance, rarely use
adornment.
6. Postmodern style: It started at 1980.
Our company mainly creates architectural visualization. Through architectural renderings, architectural animation, virtual reality, etc. for types of architectures, I have got the glamour of architecture. We hope to create more 3d renderings for kinds of architectures.

Zaha Hadid, Design Concept

Today I surfed on a forum and saw a topic like this "Can anyone point a name of a famous architect known for his work with cool concepts?" The architect I first thought of is Zaha Hadid. She and her works impressed me deeply. I have read some information about her. She said something like this (I cannt remember exactly, but the meaning is similar)-I also don't know what the next building will be like; I continue to try all kinds of media variables, in every design, new invention appears. Architectural design is like the artistic creation, you don't know what is possible, until you actually conducted. When you transfer a group of geometric figure, then you can feel a building that has started to move. Zaha's design is full of imagination and streamlined form is outstanding.

Her works is seemingly ordinary, but boldly using space and geometric structure and full of flow sense. Her works reflects her own characteristics in different cities. "Zaha type" building imagination is deconstruction, no unified style, uncertainty, continuous curve type and floating feeling without gravity. We have cooperated with Zaha Hadid for several times and very glad to cooperated with her on 3d renderings, architectural animation or architectural walkthrough. Projects like Beijing Wangjing SOHO Showroom, Beijing Galaxy Soho architectural renderings, Cairo Expo City, Sinapore Farrer Court were created successfully. Looking forward to more cooperation on architectural visualizations.